Yeah, yeah, yeah. I know. I'm obsessed with Sarah Jessica Parker. I admit it. And I really don't mean to make this blog into a Sarah Jessica Parker fan page...but I HAVE to talk about her new shoe line, SJP Collection.
Sarah has tried several other fashion endeavors since Sex and the City ended back in 2004. Deals with the GAP, Steve & Barry's and Halston all brought big promise but fizzled out quietly.
This time, according to an interview with Vanity Fair in 2014, SJP decided to tackle something she knew very well: shoes. This wasn't a "Carrie Bradshaw" only obsession - Sarah herself is a well-known shoe-lover and fashionista in her own right. But as "Carrie," she and costume designer Patricia Field brought brands like Manolo Blahnik, Jimmy Choo and Christian Louboutin into mainstream consciousness and made us all of us regular, Nine West-wearin’ gals really freakin' jealous. She also learned a lot about the behind the scenes world of shoes.
According to George Malkemus, CEO of Manolo Blahnik, in an interview with Fashion Week Daily:
“Sarah Jessica wanted to do a collection for women who watched Sex and the City and were inspired by ‘Carrie.’ But that character spent too much money on shoes; she wanted her customer to be able to buy shoes that were affordable but beautifully made.”
So that’s what she did. SJP partnered with George Malkemus to bring her vision to life; and Nordstrom to get it in the public's hands. The line debuted in Nordstrom in early 2014 and has since spread most notably to Bloomingdale’s, Neiman Marcus and Zappos.
Here's more from Carrie, I mean Sarah, in her own words:
Here’s the rub: The SJP Collection isn't cheap. Even though it falls in the middle of the shoe market between the high and low end choices (think Manolo on the high end; Nine West or Guess on the low end), the shoes are still priced anywhere from $285 to $545.
Can I afford $300-500 for a pair of shoes?
But I can still drool over them. They are simple, beautiful and well-made -- all non-negotiables for Sarah. They all also have a trademark light pink ribbon running up the back seam, that SJP says remind her of the ribbons her mom used to tie her hair up with.
Because of my love of SJP and Carrie Bradshaw, her shoes reside on my bucket list of treats I will buy as soon as my income bracket goes up one or two notches. For now, I shall covet from afar.
Like a stalker.